Strategic marketing David W. Cravens

By: Cravens, David W, 2006Contributor(s): Piercy, NigelMaterial type: TextTextPublication details: Boston: McGraw-Hill Irwin, 2006Edition: 8th edDescription: xvii, 726p. Includes bibliographical references and indexISBN: 0072966343Subject(s): Marketing-Decision making | Marketing-Management-Case studies | Marketing-ManagementLOC classification: HF 5415.135 .C72 2006
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5415.135 .C72 2006 (Browse shelf (Opens below)) Available 6468

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