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Basic marketing: a global approach E. Jerome McCarthy [and] William D. Perreault

By: McCarthy, Jerome EMaterial type: Text

TextPublication details: Boston Irwin 1993Edition: 11th edDescription: xxii, ill. (some col. photographs): 761p.; includes bibliographical references and index 25cmISBN: 0-256-10509-XSubject(s): marketing management | export marketing managementLOC classification: HF 5415.13 .M369 1993

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415.13 .M369 1993 (Browse shelf (Opens below))	Available		6419

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