Consumer behavior and marketing action / Henry Assael.

By: Assael, HenryMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1995Edition: 5th edDescription: 1 v. (various pagings) : ill. (some col.) ; 24 cmISBN: 0538844337Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342 LOC classification: HF5415.3 | .A83 1995Online resources: Publisher description | Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5415.3 .A83 1994 (Browse shelf (Opens below)) Available 5604

Includes bibliographical references and indexes.

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