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Marketing / Dhruv Grewal, Michael Levy.-

By: Grewal, Dhruv, 2012Contributor(s): Levy, Michael, 1950-Material type: Text

TextPublication details: New York ; McGraw-Hill/Irwin, 2012Edition: 3rd edDescription: xliii, 673 p. :ill. 29 cmISBN: 9780078028830 Subject(s): MarketingLOC classification: HF 5415 .G675 2012

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Includes bibliographical references and indexes.

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