Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0072894822 (alk. paper); 0071179089 (international ed.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 .M378 2000 | .M378 2000
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
|
MACHAKOS UNIVERSITY LIBRARY | HF 5415 .M378 2000 (Browse shelf (Opens below)) | Available | 7762 | |
|
Hard Covered Materials
|
MACHAKOS UNIVERSITY LIBRARY | HF 5415 .M378 2000 (Browse shelf (Opens below)) | Available | 5539 |
Includes indexes.
There are no comments on this title.