Basic Marketing: a marketing strategy planning approach/ William D. Perreault Jr., Joseph P. Cannon and E. Jerome McCarthy

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston: McGraw-Hill Learning Solutions, 2008Edition: 16th edDescription: xxxviii, 790p. : ill. ; 29 cmISBN: 9780077262426; 0077262425Subject(s): MarketingLOC classification: HF 5415.13 .P47 2008
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.13 .P47 2008 (Browse shelf (Opens below)) Available 28365

Includes bibliographical references and index.

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