Basic Marketing: a marketing strategy planning approach/ William D. Perreault Jr., Joseph P. Cannon and E. Jerome McCarthy

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston: McGraw-Hill Learning Solutions, 2008Edition: 16th edDescription: xxxviii, 790p. : ill. ; 29 cmISBN: 9780077262426; 0077262425Subject(s): MarketingLOC classification: HF 5415.13 .P47 2008
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Includes bibliographical references and index.

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