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Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.

By: Anderson, Carol HContributor(s): Vincze, Julian WMaterial type: Text

TextPublication details: Boston : Houghton Mifflin, c2000Description: xxiv, 474, 12 p. : col. ill. ; 26 cmISBN: 039587050XSubject(s): Marketing -- Management | Strategic planningDDC classification: LOC classification: HF5415.13.A523 2000 | .A523 2000

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5415.13.A523 2000 (Browse shelf (Opens below))	Available		27704

Includes bibliographical references and index.

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