Advertising and Integrated Brand Promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: TextTextPublication details: Australia: South-Western Cengage Learning, 2012Edition: 6th edDescription: xli, 693p. : ill. ; cmISBN: 9780238473323; 0538473320Subject(s): Advertising | Advertising media planning | Branding (Marketing)LOC classification: HF 5821 .A38 2012
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Includes bibliographical references and index.

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