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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: Text

TextPublication details: Cincinnati : South-Western College Pub., c2000Edition: 2nd edDescription: xxxvii, 694 p. : col. ill. ; 29 cmISBN: 0324006616 (hardcover)Subject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O34 2000

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF5821 .O34 2000 (Browse shelf (Opens below))	Available		22550

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": p. 649-654.

Includes bibliographical references and indexes.

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