Strategic marketing/ David W. Cravens and Nigel Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, ©2003Edition: 7th edDescription: xviii, 843p. : illISBN: 0072466650 ; 9780072466652 ; 0071151613 ; 9780071151610Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF 5415.135 .C72 2003
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.135 .C72 2003 (Browse shelf (Opens below)) Available 22194

Includes bibliography and index.

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