Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: 0073137634 (alk. paper); 9780073137636Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: LOC classification: HF5415.13.P387 2007 | .P387 2007Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.13.P387 2007 (Browse shelf (Opens below)) Available 22594
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HF 5415.13 .M369 2009 Basic Marketing. HF 5415.13 .M369 2009 Basic marketing:A marketing strategy planning approach/ HF 5415.13 .M369 2009 Basic marketing:A marketing strategy planning approach/ HF5415.13.P387 2007 Marketing management : HF 5415.13 .P47 2008 Basic marketing : HF 5415.13 .W56 2007 MKT 500: HF 5415.13 .W66 2008 Marketing plan handbook/

Includes bibliographical references (p. 789-795) and indexes.

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