Advertising and promotion: an integrated marking communication perspective/ George E. Belch and Michael A. Belch

By: Belch, George EContributor(s): Belch, Michael AMaterial type: TextTextPublication details: Boston: Mcgraw hill, 2004Edition: 6th edDescription: xxvi,779p. :ill. ; Includes bibliographical references and index. 22cmISBN: 0072536764; 0071214380Subject(s): Advertising | Sale promotion | Communication in marketingLOC classification: HF 5823 | .B387 2004
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5823 .B387 2004 (Browse shelf (Opens below)) Available 25584

There are no comments on this title.

to post a comment.
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke