Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1992Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: 025609196XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1992
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5821. B62 1992 (Browse shelf (Opens below)) | Available | 25508 |
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| HF 5719 .M87 1981 Writing Clearly and Effectively / | HF 5721 .G84 2013 Essentials of business communication/ | HF 5810 .W86 1996 Being direct : | HF 5821. B62 1992 Contemporary advertising / | HF 5821 .B62 1996 Contemporary advertising / | HF5821 .O38 2012 Advertising and integrated brand promotion / | HF 5821 .O38 2012 Advertising and integrated brand promotion / |
Includes bibliographical references and indexes.
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