Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780078028885 (acidfree paper); 0078028884 (acidfree paper)Subject(s): MarketingDDC classification: LOC classification: HF5415PE1128.S37 1997 | .M378 2012
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF5415PE1128.S37 1997 (Browse shelf (Opens below)) Available 21640

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
s
Close
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke