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Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Kerin, Roger AMaterial type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN: 0072410752; 0071151222 (international ed.)Subject(s): MarketingDDC classification: LOC classification: HF5415.M29474 2003 | .M29474 2003

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5415.M29474 2003 (Browse shelf (Opens below))	Available		24770

Includes bibliographical references (p. 682-710) and indexes.

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