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Basic marketing : a global management approach

By: McCarthy, Joreme W, 1996Contributor(s): Perreault, WilliamMaterial type: Text

TextPublication details: Boston: McGraw-Hill, 1996Edition: 12th edDescription: xxvi, 833p. :ill. Includes indexISBN: 0256139903Subject(s): Marketing--ManagementLOC classification: HF 5415.13 .M369 1996

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5415.13 .M369 1996 (Browse shelf (Opens below))	Available		1805

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