Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger AContributor(s): Hartley, Steven William | Rudelius, WilliamMaterial type: TextTextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 2nd edDescription: xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cmISBN: 0072999896 (alk. paper); 0073215740; 9780072999891; 9780073215747Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K452 2007Online resources: Table of contents only | Publisher description
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HF 5415 .C6944 1998 Strategic marketing management cases/ HF 5415 .E86 1990 Marketing / HF5415 .G87 2023 Hospitality marketing : principles and practices / HF 5415 .K452 2007 Marketing : HF 5415. K452 2007 Marketing : HF5415 .K452 2007 Marketing : HF 5415 .K625 2002 Marketing :

Includes bibliographical references (p. CN-CN16) and indexes.

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