Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072466707 (alk. paper); 0071151176 (International ed.); 0072466715 (CDROM)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .W249 2003
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Hard Covered Materials
|
MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415. 13. W249 2003 (Browse shelf (Opens below)) | Available | 22192 |
Browsing MACHAKOS UNIVERSITY LIBRARY shelves, Shelving location: Open shelf Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415.13 .P47 2008 Basic Marketing: | HF 5415.13 .P48 2004 Marketing Management: | HF 5415.13 .S73 1989 How to prepare a marketing plan / | HF 5415. 13. W249 2003 Marketing strategy : | HF 5415.13 .W66 2011 The Marketing Plan | HF 5415.135 .C72 2003 Strategic marketing / | HF 5415.135 .C72 2003 Strategic marketing/ |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
There are no comments on this title.