Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2003Online resources: Publisher description | Table of contents
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.135 .C72 2003 (Browse shelf (Opens below)) Available 20903

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
© Machakos University Library, Along The Highway, Machakos Wote Rd, Machakos, Kenya P.O. Box 136 - 90100 Machakos - Kenya

Tel: ( +254 ) 723 805829 OR Fax : 044-20353 OR Email: library@mksu.ac.ke