Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H258 2009Online resources: Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.2 .H258 2009 (Browse shelf (Opens below)) Available 20802
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HF 5415.153 .K53 2005 Blue ocean strategy : HF 5415.2. B779 2002 Marketing research : HF 5415.2 .G74 1988 Research of Marketiing Decisions. HF 5415.2 .H258 2009 Marketing research : HF 5415.2 .H258 2009 Marketing research: HF 5415.2 .H35 2009 Marketing research : HF 5415.2 .M382 2001 Marketing research :

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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