Marketing payback: Is your marketing profitable / (Record no. 7728)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151007b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273688846 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.S53 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shaw, Robert. |
| Dates associated with a name | 2005 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing payback: Is your marketing profitable / |
| Statement of responsibility, etc. | Robert Shaw and David Merrick: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London; |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,511 p.: ill. |
| Other physical details | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merrick , David. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.S53 2005 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 07/10/2015 | Donation (B.F.A) | 1 | HF 5415.S53 2005 | 13626 | 12/02/2016 | 04/02/2016 | 07/10/2015 | Hard Covered Materials |