Essentials of Marketing : (Record no. 6767)

000 -LEADER
fixed length control field 00543nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150929b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070172463
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .P47 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D.
Dates associated with a name 2010
245 ## - TITLE STATEMENT
Title Essentials of Marketing :
Remainder of title A Marketing Strategy Planning Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 691p:ill
Other physical details includes index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCathy Jerome E.
760 ## - MAIN SERIES ENTRY
Edition 12th ed
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Classification part HF 5415 .P47 2010
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY 29/09/2015 DONATION (BFA) 3 HF 5415 .P47 2010 12713 17/05/2018 17/05/2018 29/09/2015 Hard Covered Materials
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