Advertising and integrated brand promotion / (Record no. 28372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01147cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16597486 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170302112214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110104s2012 ohua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011920095 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538473323 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538473320 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn657601776 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Modifying agency | YDXCP |
| -- | OKS |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O34 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western, Cengage Learning, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 693 p. : |
| Other physical details | chiefly col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | pccadap |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5821 .O38 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 02/03/2017 | Donation (BFA) | HF 5821 .O38 2012 | 36265 | 31/05/2018 | 02/03/2017 | Hard Covered Materials |