Logo savvy : (Record no. 27293)

000 -LEADER
fixed length control field 01610cam a2200373 a 4500
001 - CONTROL NUMBER
control field 14497419
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170208091808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060814s2007 maua c 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006026687
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA694643
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013596367
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1592533043
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592533046
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm71005805
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)71005805
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- UKM
-- YDXCP
-- BTCTA
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC1002.L63
Item number L657 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chua, Perry.
245 10 - TITLE STATEMENT
Title Logo savvy :
Remainder of title top brand-design firms share their naming and identity strategies /
Statement of responsibility, etc. Perry Chua & Dann Ilicic ; WOW Branding.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Gloucester, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 191 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)
Form subdivision Catalogs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image
Form subdivision Catalogs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business names
Form subdivision Catalogs.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ilicic, Dann.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Wow Branding (Firm)
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0619/2006026687.html">http://www.loc.gov/catdir/toc/ecip0619/2006026687.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0714/2006026687-d.html">http://www.loc.gov/catdir/enhancements/fy0714/2006026687-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0737/2006026687-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2006026687-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Classification part NC 1002 .L63L657 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY Open shelf 08/02/2017 Donation (BFA)   NC 1002 .L63L657 2007 34992 08/02/2017 08/02/2017 Hard Covered Materials
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