Marketing research : (Record no. 22541)

000 -LEADER
fixed length control field 01443cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15439679
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170124115416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080905s2009 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008039035
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404707 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404705 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)247442010
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn247442010
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2 .H258 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title in a digital information environment /
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 690 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Subtitle on 3rd ed., 2006 varies.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 651-661) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0827/2008039035.html">http://www.loc.gov/catdir/toc/ecip0827/2008039035.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY Technical section 24/01/2017 Donation(BFA)   HF5415.2 .H258 2009 31924 24/07/2018 24/01/2017 Hard Covered Materials
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