Marketing Management. (Record no. 2142)

000 -LEADER
fixed length control field 00597nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150709b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132435109
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .K64 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Dates associated with a name 1997
245 ## - TITLE STATEMENT
Title Marketing Management.
Remainder of title Analysis, Planning, Implementation and Control.
Statement of responsibility, etc. Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 9th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxxix,838p;ill
Other physical details Include Index
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
760 ## - MAIN SERIES ENTRY
Edition 9th Edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Classification part HF 5415.13 .K64 1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY 09/07/2015 Donation (BFA) 2 HF 5415.13 K64 1997 5716 22/07/2021 22/07/2021 09/07/2015 Hard Covered Materials
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