MKTG5 : (Record no. 20176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170118b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111528096 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .L36 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG5 : |
| Remainder of title | Instructor edition/ |
| Statement of responsibility, etc. | Charles W. Lamb; Joseph F. Hair; Carl McDaniel, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | ©2012 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,388p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair,Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel,Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF5415 .L36 2012 |
No items available.