A Short course in international marketing blunders : (Record no. 19384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170116b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1885073607 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .W48 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | White,Michael D. |
| 245 ## - TITLE STATEMENT | |
| Title | A Short course in international marketing blunders : |
| Remainder of title | mistakes made by companies that should have known better / |
| Statement of responsibility, etc. | Michael D. White |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Novato, CA : |
| Name of publisher, distributor, etc. | World Trade Press, |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,182p. : |
| 500 ## - GENERAL NOTE | |
| General note | Bibliographic references |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF1416 .W48 2001 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 16/01/2017 | Donation(BFA) | HF1416 .W48 2001 | 30154 | 12/07/2018 | 16/01/2017 | Hard Covered Materials |