Marketing/ (Record no. 16982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161118b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070860452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070860459 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M293 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz,Eric N. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | Eric N.Berkowitz,Fredrick G.Crane, Roger A.Kerin Steven W.Hartley and William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | McGraw Hill/Ryerson , |
| Date of publication, distribution, etc. | c1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,710p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Canada |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crane,Fredrick G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin,Roger A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley,Steven W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius,William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF5415 .M293 1999 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 18/11/2016 | Donation(BFA) | HF5415 .M293 1999 | 20975 | 11/06/2018 | 18/11/2016 | Hard Covered Materials |