Marketing mistakes and successes/ (Record no. 14873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161010b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470169810 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .H37 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley,Robert F. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mistakes and successes/ |
| Statement of responsibility, etc. | Robert F.Hartley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | River Street,Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons ,Inc. , |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 406p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies |
| Geographic subdivision | United States |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.1 .H37 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 10/10/2016 | 1 | HF 5415.1 .H37 2009 | 21656 | 27/11/2019 | 27/11/2019 | 10/10/2016 | Hard Covered Materials |