Marketing research : (Record no. 13201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01250cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12290511 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160810093848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010126s2002 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001020090 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324067976 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 032412581X (disc) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M382 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | the impact of the Internet / |
| Statement of responsibility, etc. | Carl McDaniel, Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682, 36, 9 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 computer optical disc (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Contemporary marketing research. 4th. c1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 26-36 of 3rd group) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| Title of a work | Contemporary marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.2 .M382 2001 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Open shelf | 10/08/2016 | Donation (BFA) | HF 5415.2 .M382 2001 | 22049 | 10/08/2016 | 10/08/2016 | Hard Covered Materials |