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The new positioning:the latest on the world's # 1 business strategy/

Trout, Jack. 1995

The new positioning:the latest on the world's # 1 business strategy/ Jack Trout and Steve Rivkin - London; McGrawHill, 1995. - xi,173 p. Includes index.

ISBN: 0070653283

Subjects--Topical Terms:
Positioning(Advertising).

LC Class. No.: HF 5827.2.R53 1995

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