Cultural tourism /
Du Cros, Hilary.
Cultural tourism / Hilary du Cros and Bob McKercher. - Second Edition. - xiii, 269 pages ; 25 cm
Bob McKercher is the first author listed on the title page of the previous edition.
Includes bibliographical references and index.
SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation.
9780415833974 (Pbk)
2014021328
Heritage tourism.
G 156.5 .H47M35 2015
910.68
Cultural tourism / Hilary du Cros and Bob McKercher. - Second Edition. - xiii, 269 pages ; 25 cm
Bob McKercher is the first author listed on the title page of the previous edition.
Includes bibliographical references and index.
SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation.
9780415833974 (Pbk)
2014021328
Heritage tourism.
G 156.5 .H47M35 2015
910.68