Conceptual readings in the marketing economy

Narver, John C.,

Conceptual readings in the marketing economy [by] John C. Narver [and] Ronald Savitt. - New York, Holt, Rinehart and Winston [1971] - x, 432 p. illus. 23 cm. - Holt, Rinehart and Winston marketing series .

Includes bibliographical references.

003079305X

71126138


Marketing.

HF5415.N2281971
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