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Contemporary marketing/

Kurtz, David L.

Contemporary marketing/ David L. Kurtz - Mason, OH : South-Western Cengage Learning, ©2010. - xxxii, 670p. VC-18, A-38, N-14, G-14, I-30. : col. ill. ; 29 cm.

ISBN: 9780324582031 03245820X

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .K87 2010

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