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Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, 2010. - xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780470381113 (pbk.) 0470381116 (pbk.)

LCCN: 2011420557

Nat. Bib. No.: GBA996651 bnb

Nat. Bib. Agency Control No.: 015385211 Uk

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1416 .K68 2010

Dewey Class. No.: 658.84

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