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MKT 500:

Winer, Russell S.

MKT 500: Marketing Management/ Russell S. Winer - New York: Custom Publishing, 2007. - xxviii,500p.: ill.; 28cm.

Includes glossary and index.

ISBN: 9780558037512

Subjects--Topical Terms:
Marketing Management.

LC Class. No.: HF 5415.13 .W56 2007

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