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Marketing research/

McDaniel, Carl. 2005.

Marketing research/ Carl McDaniel, Roger Gates. - 6th ed. - USA: John wiley & sons, 2005. - xxvi, 617, [58]p.: ill.; 26cm.

Includes bibliographies and index.

ISBN: 9780471455196

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 .M33 2005

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