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Basic Marketing :

Perreault, William D.

Basic Marketing : A marketing Strategies planning approach, William D. Perreault - 18th ed. - Boston : McGraw Hill, c2012 - iv,421p. : ill. ; 28cm.

ISBN: 9781121331976

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .K35 2012

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