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Cases in advertising management :

Nevett, Terence R.

Cases in advertising management : case analysis manual / Advertising management Terence Nevett. - Lincolnwood, Ill., USA : NTC Business Books, c1992. - xii, 132 p. ; 28 cm.

Includes bibliographical references.

ISBN: 0844233692

LCCN: 92007677

Subjects--Topical Terms:
Advertising--Management.

LC Class. No.: HF5823 / .N48 1992

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