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Marketing/

Pride, William M.

Marketing/ William M Pride; O C Ferrell - Australia : South-Western Cengage Learning, 2012. - 1 volume (various pagings) : color illustrations ; 29cm.

Includes index.

ISBN: 9781111526191

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .P75 2012

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