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Marketing/

Lamb, Charles W. 2012.

Marketing/ Charles, W. Lamb, Joseph, F. Hair, Carl McDaniel. - USA: South Western, 2012. - xiii, 388p.: ill.; 28cm.

Includes indexes.

ISBN: 9781111528096

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .L36 2012

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