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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003. - xxi, 744 p. : chiefly col. ill. ; 28 cm.

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

ISBN: 0324181485

LCCN: 2002022369

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 .Z54 2003

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