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MGT 322 - Advertising practicum:

Belch, George.

MGT 322 - Advertising practicum: modern advertising methods/ George Belch and Michael A. Belch. - 8th ed. - Huntley: Irwin / McGraw Hill, 2011. - 98p. : ill. ; 28cm.

ISBN: 0100859545

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 .B45 2011

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