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Strategic marketing management :

Anderson, Carol H.

Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze. - Boston : Houghton Mifflin, c2000. - xxiv, 474, 12 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 039587050X

LCCN: 99072026

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13.A523 2000 / .A523 2000

Dewey Class. No.:

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