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Marketing :

Kerin, Roger A. 2013.

Marketing : the core/ Roger A Kerin; Steven William Hartley; William Rudelius - 5th ed - New York, NY : McGraw-Hill/Irwin, 2013. - xlvii, 507 pages : color illustrations, color maps ; 28cm.

Includes index.

ISBN: 9780078028922

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .K452 2013

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