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Strategic electronic marketing :

Kleindl, Brad Alan

Strategic electronic marketing : managing e-business/ Brad Alan Kleindl - Cincinnati, Ohio : SouthWestern College Pub., ©2001. - xxi, 342p. : ill. ;

Includes bibliography and index.

ISBN: 0324013191 9780324013191 0324072643 9780324072648

Subjects--Topical Terms:
Telemarketing.
Database marketing.
E-commerce.

LC Class. No.: HF 5415.1265 .K44 2000

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