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Essentials of Marketing:

Perreault, William D.

Essentials of Marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 10th ed. - Boston: McGraw Hill, 2006 - xl, 638p. : ill. ; 26cm

Includes bibliographical references and index.

ISBN: 0072935898

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .M378 2006

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