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Marketing Management:

Kotler, Philip

Marketing Management: analysis, planning, implementation and control/ Philip Kotler - 7th ed. - Englewood Cliffs, NJ: Prentice Hall, 1991 - xxvi, 756p. : ill. ;

Includes references and indexes.

ISBN: 01355244806

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF 5415.13 .K64 1991

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